Most pay-per-click guides on the internet are geared towards the beginner. Want to know what keywords are? How to create an ad? There are multitudes of articles and e-books to help you out.
However, to really get a handle on the nitty-gritty of AdWords – the big things that take your pay-per-click account from “okay” to “great!” – you need a guide for experts.

The Experts Guide to PPC will help you out. You no longer have to filter through the beginner’s information to find the expert-level tweaks and strategies for your pay-per-click accounts. This 16,000-word guide is meant to be a comprehensive guide on what makes a pay-per-click account run great, not just what makes it run.

Here’s what you’re going to learn in The Experts Guide to PPC:

Chapter 1:Effective Keywords

Adding and bidding on keywords is easy. Predicting your customer’s search intent in order to pick the right keywords needs a little more research, and we’ll show you how.

Chapter 2: Standout Ads

Creating ads is more than just fitting in a unique selling point and a call-to-action: it’s about what your potential customer sees before, and what they see after. Learn how to connect all three.

Chapter 3: Actionable Landing Pages

Landing pages are often forgotten as an integral part of pay-per-click. The knowledge from this chapter will help you develop a landing page worthy of your ads.

Chapter 4: AdWords Advanced Settings

The little things makes all the difference, and using AdWords’ settings creatively can mean the difference between an okay ad and a great one.

Chapter 5: Bing & Other PPC Avenues

This chapter goes over the differences between AdWords, Bing, and other PPC avenues, and how you can use these differences to your advantage.

Chapter 6: The Display Network

The Display Network is full of extra features and tweaks that generally aren’t used. Learn how to make the Display Network a source of revenue, and not just exposure.

Chapter 7: Analyzing Your PPC Data

You’ve got all these results, but are they the best they can be? Analyze your data and set up the right tests to max out your PPC potential.

Chapter 8: AdWords Editor

AdWords Editor is the PPC Manager’s best friend. Here are the tips and tricks to make it even faster for bulk, offline editing.

Click here to read The Experts Guide to PPC.

Final Thoughts

I hope you learned a lot about strategies, tips, and tricks on getting the most out of your pay-per-click accounts. This guide does assume that you already know how to run an AdWords account – this is done to keep the guide concise and keep the emphasis on what makes an account great, not just okay.

The guide was a labor of love, and required a lot of research not only into the account, but into the experiences I’ve had as an agency-level PPC manager.

Feel free to leave a comment if you find any errors within the guide or if you just want to share what you think about it.

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