It’s time once again for us to share some of the most interesting news stories and analysis we’ve read this week. In our efforts to stay on top of the quickly changing world of digital marketing, we are always on the hunt for new and interesting stories, theories, and reports from our fellow marketers. Here’s some of the most interesting ones we have found lately: The End of Alta-Vista If you’ve been around for a while in this industry, you remember the days of Alta-Vista....
[row][col span=”md-6″]As Wil Reynolds said, real-company stuff (well, “stuff”) works. It will improve offline and online presence and sales, but what kind of places should you look to find what your real company stuff (RCS) is doing for you online? How will it differ from your direct marketing efforts? Since RCS is about building a community and doing something for your customers, the main goal isn’t necessarily catching traffic. However, knowing if the results of your RCS are moving your ROI...
The landing page is an extremely important part of the sales process. In a competitive environment, creating the right type of landing page that doesn’t overwhelm your user and still provides enough information for them to know they’re making a secure, educated decision is a balancing act. For many businesses, minimalism is better. For other verticals, providing more detailed information is required to prevent a bounce. Sometimes, the type of landing page you should use can vary depending on how the user...
It’s Friday and I thought we’d start a new tradition here at the Active Internet Marketing blog – the Friday Digital Marketing Roundup! This is a fast moving industry, and there’s a ton of content produced every week. We’re going to share some of our favorite stories of the week and some of our opinions with you. We’ll do all the hard work of shifting through the hundreds of posts every week and give you the very best, so you can sound like an expert in your Friday...
Website testing has three main purposes; verify website specifications or goals, usability and managing risk. It is also important to be able to maintain a reliable system for both your company and your users alike. To run a successful business on the internet, you need to remember this: Always Be Testing. ABT. There’s never a time when you should stop trying to improve on your site. You can always be testing it to see if there are new ways to improve. There are three main types of testing that we...
If you remember English class, you might remember the “Iceberg Theory”. Best exemplified by Ernest Hemingway, the concept is that great writing is only the tip of a story – the rest lays beneath the surface. Hemingway was famous for his spare, powerful prose. His efficient sentences draw readers in to the emotional stories that lay beneath. To write better titles, you need to think of your title as the tip of an iceberg. It isn’t easy to do, but writing short, clear titles that...
