If you say it’s not a goal of yours to increase the amount of traffic to your website, then I would say you are not being honest with me. Increasing website traffic should be a goal of every business.
This piece will discuss why increasing search traffic matters, 8 tips for increasing your traffic and some final thoughts to bring it all together. Enjoy.
7 Tips To Increase Website Traffic
There are many ways or methods to increase traffic to your website, however some work better than others and some are even more ethical. Look through these tips and do what works best for your vision and business model.
TIP # 1: Stop Trying to Take the Easy Route. All I mean by this is that so many try to outsmart Google and find the quick fix. This may work for the short-term, but in the long run you don’t want to use these methods. If you remember the Panda update, so many were effective negatively by it because they had “quick fixes” instead of using more ethical methods to increase traffic.
TIP # 2: Produce Lots of Quality Content. I feel like a broken record when I talk about content, but it is truly important for all aspects of marketing, especially getting more people to your website. Content can come in many forms; blogs, social media, testimonials, informational pieces, EBooks, etc.
TIP # 3: Social Media is A Must. You want people to be able to access you and have a sense of community when they think of your brand. The more engagement you can get, the more likely you are to increase your website visits. In addition, each visit will be more purposeful. This means that your visitors will be more qualified, searching for more information about your product and more likely to convert. Just remember, people commit and are loyal to those they can access and trust. Social media does just that.
TIP # 4: Optimize Your CTA’S (Call-to-Action). Each advertisement, link and page should have at least one strong (if not multiple) call-to-action. A CTA is what prompts someone to move further or take action. Work with your content team to optimize your CTA’s for each intended purpose. Be clear and concise so people know what to do next.
TIP # 5: Enhance Your Content. Try to add eye-catching multimedia, photos and graphics to increase traffic. The only thing better than quality content is quality content with photos and graphics. Infographics, videos, podcasts, webinars, whitepapers or Slideshare presentations are all ways to effectively enhance your content.
TIP # 6: Do Guest Posts. Another way to create content is through the submissions of guest blogs. Guest post on other niche blogs are a great way to not only create great content, but also a way to help establish your company as thought leaders. Participate in industry forums and be sure to list yourself in related directories.
TIP # 7: Give Away Something For Free. This may seem very trivial, but everyone loves something for free. In order to get qualified visitors to your site and more of them, give away something they actually want, something that relates to the reason they would use your product or service in the first place. EBooks and Memberships are always good if you run out of ideas.
Other miscellaneous tips would include adding a link to your RSS feed, optimize your website for mobile devices, developing a mobile application, use keyword search tools and content plugins. The list could go on and on but the above tips should be enough to get you started on your way to increased site traffic.
“When I do Good, I feel Good. When I do Bad, I feel Bad. That is my Religion.” – Abraham Lincoln