Now That You Are Driving Traffic Creating a focused, engaging landing page is just the first step in growing your customer base. Next, you must start converting visitors into leads, but luckily there are several strategies to convert interest into sales. You may be doing some of these, But are you doing all of them? or doing them right? Exclusivity Creating a feeling of exclusivity can prompt visitors into action, especially if they feel that the offer is specifically tailored to them. Work to create an...
Concentrate on Ease When Designing Your Landing Pages If the Internet is a superhighway, then your landing pages should be a welcoming rest area, a place where visitors can get what they need quickly and easily. Creating a well focused landing page is a crucial step to any marketing campaign. Conversely, a cluttered or hard to navigate landing page will deflect potential customers quickly before they have a chance to learn more about your product. Read on for four must-do steps to creating a focused,...
Why Pay-Per-Click Marketing Matters Pay-Per-Click (PPC), when executed correctly, can be a great way to direct traffic to your website. PPC satisfies the needs of people searching for something in particular, search engines and those who choose to advertise online. It is a fact that people are more likely to click on a paid advertisement than not. This piece will discuss pay-per-click Marketing and the common mistakes that marketers make time after time. Read further to boost your PPC strategy and avoid...
Social media has entered the mainstream market and doesn’t seem to be leaving anytime soon. It has forever changed the way we as marketers do business now. This can turn into a really good thing, as social media has revolutionized the way clients and prospects are able to interact and engage with a company. However, marketing on social media requires the right strategy and skills not just in social media, but in holistic marketing. Although it may seem appealing to have a specialized social media agency,...
There are many people who become web designers and do decent enough work to get by. However, there are certain traits that make up a GREAT web designer, and these traits set them apart from designers who just do mediocre work. Read on to learn about the traits that separate the designers who do a job from the ones who set a design precedent. What Should a Web Designer Know? Many web designers have a knowledge not only of the creative side of web design, but also the technical, program side. This knowledge...
Going to conferences is a great way to network, especially for online marketers who may not have as much face-to-face interaction in their daily work life. Why though, would a company like us choose to go to Innovations in Recovery, a conference dedicated purely to the addiction treatment industry? Easy: We’re the leader in addiction treatment marketing. We know the strategies and techniques that will take an addiction treatment facility’s marketing to the highest level and give them the success they...
