The Importance of Mobile Content Marketing Today’s key consumer demographics (18 to 24 year olds and 24 to 34 year olds) live in two worlds – the physical and the digital – and interact with both at the same time. Consumers watch TV shows and tweet their reactions. They Instagram photos of their food and post the pictures on Facebook. Most importantly, when they need an immediate answer, they turn to their smartphones. Whether it’s locating the nearest convenience store or finding the best-reviewed local...
