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Branding Process Guide: The Colors

Branding Process Guide: The Colors

Step 1: Learn about your history Step 2: Write a vision statement Step 3: Write a mission statement Step 4: Identify core values Step 5: Personify the brand Step 6: Define tone of voice Step 7: Create a typography paletteStep 8: Create a color paletteStep 9: Define photography styleStep 10: Icons and illustration guidelinesStep 11: Design a logo The eighth step in Active Marketing’s branding process is creating the color palette. Your website’s color could possibly be the first thing the reader notices...
Branding Process Guide: The Photography

Branding Process Guide: The Photography

Step 1: Learn about your history Step 2: Write a vision statement Step 3: Write a mission statement Step 4: Identify core values Step 5: Personify the brand Step 6: Define tone of voice Step 7: Create a typography paletteStep 8: Create a color paletteStep 9: Define photography styleStep 10: Icons and illustration guidelinesStep 11: Design a logo The ninth step in Active Marketing’s branding process is defining the photography style that will be used across marketing platforms. This includes a set of...
Branding Process Guide: The Logo

Branding Process Guide: The Logo

Step 1: Learn about your history Step 2: Write a vision statement Step 3: Write a mission statement Step 4: Identify core values Step 5: Personify the brand Step 6: Define tone of voice Step 7: Create a typography paletteStep 8: Create a color paletteStep 9: Define photography styleStep 10: Icons and illustration guidelinesStep 11: Design a logo The eleventh, and final, step of Active Marketing’s brand process is designing the logo. The logo design process is perhaps the most time consuming and difficult...
Branding Process Guide: The History

Branding Process Guide: The History

“The art of marketing is the art of brand building. If you are not a brand you are a commodity. Then price is everything and the low cost producer is the only winner.” – PHILIP KOTLER, PROFESSOR AT THE KELLOGG SCHOOL OF MANAGEMENT Our Secret Recipe We’re about to do something that we’ve never done before: release to the blogosphere the recipe for our secret sauce. Branding. We’re going to spill the beans on what makes us the best of the best and how we achieve high quality results across every...
Branding Process Guide: The Icons

Branding Process Guide: The Icons

Step 1: Learn about your history Step 2: Write a vision statement Step 3: Write a mission statement Step 4: Identify core values Step 5: Personify the brand Step 6: Define tone of voice Step 7: Create a typography paletteStep 8: Create a color paletteStep 9: Define photography styleStep 10: Icons and illustration guidelinesStep 11: Design a logo Branding Step 10: Create guidelines for iconography and illustrations The tenth step in Active Marketing’s branding process is defining the iconography and...
ACHIEVE Treatment Center Case Study

ACHIEVE Treatment Center Case Study

“Active Marketing has been nothing short of amazing. We searched for six months to find a company to assist us in branding and developing our internet presence. Once we met their team, we knew right away Active was going to be our choice. No matter what the task is, Active is willing to help us make it the best. They strive for quality in service and making their customers feel like family. Active Marketing’s staff members have exceeded all of our expectations and continue to help us climb the ladder to...