An E-book (electronic book, digital book or e-book) is defined as a text and image based publication in a digital form, produced on, published by and readable on computers or other digital devices (The Wall Street Journal). For the purpose of this piece I will be discussing the most important eBook characteristics from a promotional and marketing standpoint. This piece will discuss the characteristics you need to know about an eBook, why to use eBooks and the basics on promoting them. The 5 Most...
Creating informational content is easy. You know your product or service so well you can rattle off a dozen blog posts on features and benefits without even breaking a sweat. But creating content that emotionally engages visitors requires something more than simply communicating information. Which is important because audience engagement impacts everything from social reach to search rank and even brand perception. As lines continue to blur between “social” and “commercial” in...
As more B2B businesses are taking advantage of Tumblr’s unique offerings, it is becoming not only a resource for increasing brand scope, but also for discovering new tools, techniques, and information. Here are a handful of up-and-coming Tumblr marketing blogs to follow: Marketr Marketr is Tumblr’s official sales and brand strategy blog. Besides keeping us up-to-date on new Tumblr marketing features, they share examples of successful campaigns from other brands. Union Metrics Union Metrics...
