What Link Metrics Should You Be Looking At?

If you’ve been doing internet marketing for any length of time, then you’ve very likely been trying to obtain links from high-PR (Google PageRank) sites. These links can seem desirable, but just looking at the PR of a page is ignoring several different and very important link metrics. While incoming links from high-PR sites help improve your own PageRank, do they actually do anything to improve your rankings with the search engines? The answer is it can — if the link meets several other...

Automated Link Pruning with Marketing Optimizer

What is Link Pruning? Link pruning simply put is the removal of unnatural and spammy links in your websites link profile. Whether these links were purchased on the cheap (Fiverr specialists) or acquired with an automated submitter like Submiteaze, it is time that these links are weeded from your link profile. This process can be extremely time-consuming, but by following some of these tips and tricks, you can shorten the length of time from review of links to email to webmaster considerably. The tools...
Understanding Anchor Text

Understanding Anchor Text

One of the most important elements to the SEO of a website is the anchor text. But what exactly is anchor text, and how is it optimally used? Just how important is anchor text? What is Anchor Text? Anchor Text is defined as the visible text of a hyperlink. For example: https://activeim.staging.wpengine.com is a hyperlink. Rather than displaying the link address we can use anchor text that is relative to the site or page the link is pointing to. So, rather than this: https://activeim.staging.wpengine.com...