Key Takeaways Foundation First: Successful digital marketing requires systematic goal-setting, audience segmentation, and readiness assessment before launching campaigns—organizations with documented strategies outperform those without by significant margins. Framework-Driven Decisions: Use proven models like RACE (Reach, Act, Convert, Engage) and structured scoring matrices to eliminate decision paralysis and ensure resource allocation aligns with measurable business outcomes. Balanced Resource...
Key Takeaways Mobile-first optimization is critical, as 53% of mobile users will abandon a site that takes more than three seconds to load3. AI-driven marketing automation is used by 75% of marketers to streamline workflows and improve efficiency6. Video marketing meets consumer demand, with 86% of people wanting to see more video content from brands5. Omnichannel strategies drive revenue, with companies seeing a 9.5% year-over-year increase in annual revenue compared to 3.4% for those without4. Local SEO...
Inbound Medical Device Marketing To Increase Sales One of the most efficient marketing strategies for DME companies is inbound marketing. 79% of companies with blogs say that there is a positive return on investment. 82% of marketers who provide blogging report a positive ROI. Learn how to find new customers, increase brand awareness, and drive sales every day through inbound medical device marketing. Table of Contents Introduction The Problem with Outbound Marketing How Inbound Medical Device...
Moments of Change 2014 is just around the corner. If you want to check out this presentation in the flesh, come see us at the Breakers in West Palm Beach Florida on September 29th. It’s in the Venetian Ballroom from 1:30 – 2 pm. Can’t make it? Get the reader’s digest version below and start optimizing immediately. Why Optimize? You have to optimize – if you’re not growing and improving, your competitors are going to pass you up. Staying flat in business means that you’re losing ground. Take...
