You worked hard to create your brand. You designed a logo, wrote a tagline, defined your audience and so much more. That’s why it’s so important to protect it and make sure it’s working for you, not against you. By monitoring what others are saying about you, you are able to collect valuable feedback that will help you adjust your brand in order to align its benefits perfectly with the needs of your audience. Why monitor my reputation? Your consumers’ opinions, thoughts and words can spread like wildfire,...
rep·u·ta·tion man·age·ment [rep-yuh-tey-shuh-n man-ij-muh-nt]: noun. The act of protecting and improving the reputation of a company or product. However, it can be much more complicated and involved than that. reputation management in its simplest form involves these three steps: Build: This stage of reputation management is done early on. You must first BUILD up the reputation of your company to establish yourself in your particular industry. Maintain: This stage of reputation management is the daily...
As I have discussed in previous blog posts, reputation management is crucial for the overall success of your marketing campaigns. If you think you can have an online presence and not also have a strategy for reputation management, you are mistaken. The two go hand-in-hand. Reputation Management Today There is a common misconception of what exactly reputation management means in today’s marketing world. Some believe it is monitoring your online social media, others believe it is basic PR and yet many have...
How much value do you place on your company’s reputation? Our reputations help us in more ways than one; to get work, make money and become more influential in our targeted industry. Not to mention, a good reputation is something you can be proud of and something that will make you feel good. reputation management has evolved over the last 5 years due to internet and social media. The concept is still the same; it is the practice of understanding or influencing an individual’s business’s reputation. Out...
