Destigmatize Relapse Marketing Messaging that Increases Admissions Bottom Line Addiction treatment facilities that proactively break the stigma of not only addiction – but relapse too – in marketing messaging will build a stronger emotional connection with millennials, encouraging them to reach out for help one more time. Table of Contents Bottom Line Introduction Stigma Keeps People from Treatment The Battle Against Addiction Stigma Strategies for Addressing Stigma Conclusion Active...
May 4, 2020 Google Core Update Addiction Treatment Websites See a Dramatic Drop in Traffic Bottom Line The May 4, 2020 Google Core Update hurt addiction treatment websites dramatically. To recover from the update, audit your content, create new content, and invest in unique content. Table of Contents Google’s “Force” Update Was it That Bad for Addiction Treatment Websites? Current Theories on Traffic Drops How You Can Recover Key Takeaways Resources Google’s “Force” Update The May 4,...
Reach Millennials By Marketing to Their Aspirations A marketing analysis of anxiety from the 2020 Guide to Marketing Addiction Treatment to Millennials Bottom Line If you want to reach millennials in need of addiction treatment, address their unmet life goals and aspirations. Table of Contents Bottom Line Introduction Millennials Start With a Deficit Addiction Tendency in Millennials Misunderstood Generation Ambition Affects Treatment Millennial Motivation Active Marketing: Proven Game Changers...
The Family of Millenials is Crucial to Treatment Admissons A marketing analysis of family from the 2020 Guide to Marketing Addiction Treatment to Millennials Bottom Line If you want to increase phone calls from those seeking addiction treatment for themselves or for their loved ones, you should speak to their heart by talking about their family. Table of Contents Bottom Line Introduction Millennials and Family Stressors Family is the Catalyst for Change Brand Positioning and Purchasing Game Changers...
Addiction Treatment with Anxiety Messaging Your Advantage in a Competitive Market A marketing analysis of anxiety from the 2020 Guide to Marketing Addiction Treatment to Millennials Bottom Line Branded messaging that addresses anxiety in your target audience can decrease your cost per lead and cost per admission. Table of Contents Bottom Line Know Your Audience: Why Millenials Have Anxiety Half of People with SUD Have a Dual Diagnosis Meet Millennials Where They Are: Online Millennials are Wary of...
Increase Addiction Treatment Admissions by Adding Co-Occurring Disorders Messaging An analysis of co-occurring disorder messaging from the 2020 Guide to Marketing Addiction Treatment to Millennials Bottom Line The right brand messaging that supports co-occurring disorder treatment at your facility will increase profitability by increasing admissions while lowering your cost per admission. Table of Contents Introduction Co-Occurring Disorders are Important to Millennials Millennials and Mental Health The...
