Key Takeaways Visual content drives measurable ROI: Healthcare infographics achieve 280-340% ROI compared to 110-140% from traditional methods, with engagement rates of 59.15% surpassing industry averages. Compliance is non-negotiable: Every healthcare infographic requires HIPAA review, medical accuracy verification, and accessibility standards (4.5:1 color contrast, alt text) to maintain credibility and legal compliance. Generational targeting matters: Baby Boomers prefer detailed text-heavy visuals, Gen...
Content Marketing takes time and money. By repurposing content and taking a single piece of content and using it across multiple platforms, you can cut that cost significantly. Along with cost implications, there are other benefits to repurposing content. The three we will dive into in this post are: It is good for SEO, reaches customers using different media, and it increases conversions. Good for SEO According to Lee Odden, author of the book, Optimize, “When a SEO and content marketing strategy work...
