Localization is a very important strategy in AdWords, whether or not you have a storefront. Even if you do have a physical location, your online efforts may not be using the localizing features of AdWords to their fullest. The process of localizing is more than setting the “location” section of your AdWords campaign – it includes your keywords, your ad text, and the content on your website. While localizing your campaigns can be more work than standardizing, it can be rewarding both for yourself and your...
Last October, Google’s free product search service became “Google Shopping”, a pay-per-use premium online shopping destination. Now, companies can pay for a “Google Product Listing Ad” (PLA) much the same way that a business pays for pay-per-click AdWords advertising. Google’s new online shopping service also integrates with Google+; now, shoppers can ready product reviews posted by their friends and also post their own reviews. New features, like 360-degree product images, shortlists for product...
