Every company, large or small, needs a set of brand style and content guidelines to live by. These guidelines are set in place to keep brand identity intact. Depending on the size and complexity of the business, these guidelines could range from a few to several hundred pages. This piece will discuss the importance of having this tool for your business, what to incorporate into yours and some simple tips & tricks to building a brand style and content guide yourself. THE IMPORTANCE OF A BRAND CONTENT...
Your logo is a visual representation of everything your company embodies. It is crucial to ensure your company’s logo will stand out and visually represent your brand in order to engage your audience. DESIGNING A GREAT LOGO Keep it Simple – when you are asked what you do and what your company does you probably have a “30 second commercial” ready to give. When you give your quick summary you don’t tell every detail or your complete business plan. The same idea goes...
