We recently rebranded our software package from AIMcrm to Marketing Optimizer. Rebranding an established product is time-consuming, and risky. Before we made any changes we looked at the investment that would be needed for the software rebranding, and the return we would get from our investment. Beginning the software rebranding process. The process of determining that we needed to rebrand started when I met with my marketing manager to go over the previous quarter’s sales numbers. They were low, and the...
Branding Success To say that you can’t find success at internet marketing without creating a brand that’s instantly recognizable would be the understatement of the decade – maybe even the understatement of the century. But since the century’s still young and there’s plenty of time for people to make even bigger understatements, we’ll just leave it at decade. Forget semantics, though – branding is vital to your success. Not everyone thrills at the concept of having to define their brand. It’s hard...
