A good website takes potential customers and drives them to conversions with great design and easy-to-understand action paths. That action, almost every time, requires the user to fill out a form. So why do so many people use generic web forms, with unnecessary fields and “blah” design? The form is often the last step in the conversion funnel on your site. You’ve convinced the user that they need your service or product, and now they are ready. Why not present them with something that...
Your website gets good traffic, your keywords are optimized for content relevance and your site in general has a great design and layout.Most think it stops there; but they are wrong. SEO best practices can only get you so far, without a conversion rate optimization (CRO) strategy, the time and efforts you have spent on SEO will not be fully utilized. Without conversions, there is only traffic, which does not increase your bottom line at all. You never want to be known as the backup plan or someone’s...
What is Bounce Rate? Bounce rate is the percentage of people who arrive on your site and leave without visiting a second page. Bounce rate is an analytical tracking metric that was designed to help tell you if you have the right audience coming to your pages and if you are giving them what they need and desire. When you design your site, you want to think of the desired path you want your users to take. Once you set this up, you can track their actual path in addition to the overall bounce rate. Bounce...
You finally got your new website “live”. You installed Google Analytics and configured it to record a “conversion” every time a visitor submits your online form. After the first month, you see that 500 people visited your website, and you are excited – at first. Then you realize that less than 1% of your visitors filled out your form or even went past your first page. You know at this point that your site needs further optimization. conversion rate is a measure of the number of visitors to a website...
PPC (pay-per-click) is one of the most efficient ways for a small web based company to generate leads. With the ability to measure results precisely, target prospects in a narrow manor, and tightly manage your spending, PPC is one of the top lead generating tools at your disposal. However, this technique does have a downside. Because PPC campaigns are so convenient and easy to set up, the small business owner can easily spend thousands of dollars before they learn some hard lessons on what works and what...
