Introduction Millennials (born 1981 – 1996) are disillusioned in ways that previous generations did not experience. The Harvard Business Review suggests that today’s youth are suffering more than previous generations.1 They were taught from a young age that “hard work pays off” and that if they went to a good college, a great job would be guaranteed to them when they graduated. So they studied hard in high school, got good grades, went to the best school that accepted them, took out student loans to...
Introduction Effective marketing delivers the right message to the right audience at the right time and place. For those in the addiction treatment industry, your audience is seeking effective treatment. However, a significant demographic within addiction treatment seekers are millennials with anxiety. Therefore, effective treatment for your target audience is about more than addiction alone. Millennials are diagnosed with more mental health issues than previous generations, and most of those presenting...
Introduction Millennials are diagnosed with more mental health issues than previous generations, and most of those presenting with substance use disorders also suffer from co-occurring mental health issues. By speaking to co-occurring disorders in their marketing, addiction treatment providers have an opportunity during the decision-making process to show that they can meet more of their clients’ individual needs. Addiction treatment providers should communicate directly with those suffering from...
Step 1: Learn about your history Step 2: Write a vision statement Step 3: Write a mission statement Step 4: Identify core values Step 5: Personify the brand Step 6: Define tone of voice Step 7: Create a typography paletteStep 8: Create a color paletteStep 9: Define photography styleStep 10: Icons and illustration guidelinesStep 11: Design a logo The seventh step in Active Marketing’s branding process is creating the typography palette. In short, typography is where text meets art. It is the font family,...
