The landing page is an extremely important part of the sales process. In a competitive environment, creating the right type of landing page that doesn’t overwhelm your user and still provides enough information for them to know they’re making a secure, educated decision is a balancing act. For many businesses, minimalism is better. For other verticals, providing more detailed information is required to prevent a bounce. Sometimes, the type of landing page you should use can vary depending on how the user...
What is Quality Score? Quality Score is a variable used by Google, Yahoo and MSN that can influence both the rank and cost per click (CPC) of advertisements. In late 2008, Google revealed that Quality Score was used to determine which ad would show above organic results and that a higher quality score could actually cause ads to jump over ads with lower scores. The primary reason for giving a Quality Score is to improve and maintain user experience for website visitors and those who click on sponsored...
Yesterday we talked about improving bounce rate on your site. While bounce rate applies to all the pages on your site, it is especially important on the so-called “landing pages”. A landing page is, technically, any page that a visitor enters your site. But when marketers talk about landing pages, they are talking about specific, targeted pages on the site that are used in campaigns and advertised. For instance, when you click on an ad in the search results, you are taken to the landing page...
If you are involved in PPC campaigns, landing pages are critical to your success. If you run email marketing campaigns, landing pages are paramount. In fact, landing pages are imperative to organic search engine marketing, press releases, and predominately any Internet marketing efforts. Here are my top 10 Landing Page Optimization Tips. Ten Landing Page Optimization Tips Keep it simple – In today’s “gimme it quick or I’m out of here” world you have to keep your landing page very focused and pretty...
