Do you obsessively track you company’s page rank? Do you worry when your website falls from the top search result position? Take a deep breath and relax. Sustainable online success is achieved by building a brand for the future – not by achieving page rank for a temporary period. In 2013, resolve to think beyond SEO tricks and start focusing on what you can do to make your website successful. Resolution #1: Create content for customers, not for search engines. Yes, Google matters. However, crafting...
A New “meta-trend”? Content marketing, Google’s Penguin update and social media influence dominated the SEO and social media landscape this year. In 2013, these trends will come together as digital marketing convergence, a “meta-trend” that is changing the way companies build brands, interact with customers, and sell products. Digital marketing convergence is driven by several factors. These include: The ongoing migration to a digital world The proliferation of smartphones, instant interaction...
It appears that Google is at it again. Now, don’t get me wrong. I’m not usually the type to pitch a fit over changes to the algorithm that are intended to make it easier for legitimate online marketers to get their voices heard (and their URLs seen). I’m also all for those who “game the system” having a hard time cutting to the front of the line. But some of the changes that we’ve been seeing in the past few weeks qualify as bona fide “head scratchers” of the biggest extreme, no matter which side of the...
What is Link Pruning? Link pruning simply put is the removal of unnatural and spammy links in your websites link profile. Whether these links were purchased on the cheap (Fiverr specialists) or acquired with an automated submitter like Submiteaze, it is time that these links are weeded from your link profile. This process can be extremely time-consuming, but by following some of these tips and tricks, you can shorten the length of time from review of links to email to webmaster considerably. The tools...
One of the most important elements to the SEO of a website is the anchor text. But what exactly is anchor text, and how is it optimally used? Just how important is anchor text? What is Anchor Text? Anchor Text is defined as the visible text of a hyperlink. For example: https://activeim.staging.wpengine.com is a hyperlink. Rather than displaying the link address we can use anchor text that is relative to the site or page the link is pointing to. So, rather than this: https://activeim.staging.wpengine.com...
