Rejection is part of life, and that’s especially true in the marketing world. Even the best marketing campaigns fall short with the majority of viewers. While it’s easy to get discouraged by negative results, the best way to approach a long situation is to look at the positives. You can learn just as much about your customers by looking at the people who don’t follow your links as you learn from people who want to learn more about your company. It’s simply a matter of examining the problem from a...
Great SEO Means a Solid Strategy Solid SEO strategy simply can’t be ignored in today’s content driven marketing landscape, but putting all of your eggs in the SEO basket can be a major misstep, especially when your SEO isn’t earning its keep. If you’re overly reliant on SEO and not seeing the success you want, you may need to diversify your marketing strategy. But how can you tell if your SEO plan is failing? Read below for ten tell-tale signs of a failing strategy. Copycat Content...
The SEO Game Has Evolved In the past several years, the SEO game has gone through some major changes. One of the latest trends buzzing for businesses looking to improve their search rankings is a concept called “co-citation.” So what is co-citation, and why does it matter? Most importantly, how can you and your business leverage this tool to your advantage? Co-Citation: What It Is Co-citation may sound complicated at first glance, but it’s a fairly simple way of privileging Internet...
Content Marketing and SEO Defined Content Marketing is any marketing technique that involves creating and distributing high quality and valuable content with the purpose to attract, interact with and acquire new prospects and customers. SEO (Search Engine Optimization) is all things marketing with the purpose to drive more traffic to one’s website or page in conjunction with grabbing a higher page ranking in the search results. Is Content Marketing The Next SEO? In this piece, I will be discussing whether...
If you remember English class, you might remember the “Iceberg Theory”. Best exemplified by Ernest Hemingway, the concept is that great writing is only the tip of a story – the rest lays beneath the surface. Hemingway was famous for his spare, powerful prose. His efficient sentences draw readers in to the emotional stories that lay beneath. To write better titles, you need to think of your title as the tip of an iceberg. It isn’t easy to do, but writing short, clear titles that...
A huge part of promoting content is outreach – finding the right blogs, websites, and people that are willing to show your stuff. The real purpose of content is to bring people to you by providing them with the information they need, and you want to make sure that your content and media is easy to find and navigate. Tags are often an afterthought when sharing content on your blog, social media, and other sites. But choosing the right tags, formatting them properly, and using them creatively can extend...
