Branding. A word that so many of us are familiar with, yet it remains to be an ever-evading mist that is extremely difficult to grab onto properly. You can see it, you can feel it, sometimes you can even smell it, but grasping it and using it in a way that benefits your organization is a challenging task, at best. Though these steps seems simple, finding the perfect word, sentence, or symbol to completely encapsulate your brand and all that it stands for can give anyone a headache. In the hopes to help...
What Is a Brand? If you look it up, you’ll find something along the lines of a name, symbol, or design that identifies and differentiates a product from other products, but it’s so much more than that. A brand is yours. It’s your story. It’s your logo. It’s your foundation. It’s the feeling your customers get when they walk through your doors. It’s the personality; cornerstone of your business. Why Do You Need One? Let’s not beat around the bush here… there are treatment facilities across country doing...
Every company, large or small, needs a set of brand style and content guidelines to live by. These guidelines are set in place to keep brand identity intact. Depending on the size and complexity of the business, these guidelines could range from a few to several hundred pages. This piece will discuss the importance of having this tool for your business, what to incorporate into yours and some simple tips & tricks to building a brand style and content guide yourself. THE IMPORTANCE OF A BRAND CONTENT...
Your logo is a visual representation of everything your company embodies. It is crucial to ensure your company’s logo will stand out and visually represent your brand in order to engage your audience. DESIGNING A GREAT LOGO Keep it Simple – when you are asked what you do and what your company does you probably have a “30 second commercial” ready to give. When you give your quick summary you don’t tell every detail or your complete business plan. The same idea goes...
