Five Tips for Designing a Great Logo Designing a great logo is crucial for establishing brand identity and making the right impression on your target audience. Learn more about how to design a great logo with these five tips. Designing a great logo is crucial for establishing brand identity and making the right impression on your target audience. Learn more about how to design a great logo with these five tips. Introduction to Logo Design Your logo is a visual representation of everything your company...
Website Design For Medical Devices A website is the digital representation of your brand. 70% to 80% of people check out the websites of small businesses before making a purchase. A bad website is just as likely to chase away customers as a bad product. Learn about the most helpful tips to help you create, maintain, and sustain a good website that helps you sell medical devices. Website Design For Medical Devices A website is the digital representation of your brand. 70% to 80% of people check out the...
Millennials Value Experiences Millennials (born 1981 – 1996) have gained a reputation for valuing experiences over material possessions. When it comes to money, ‘experiences’ trump ‘things’: More than 3 in 4 millennials (78%) would choose to spend money on a desirable experience or event over buying something desirable, and 55% of millennials say they’re spending more on events and live experiences than ever before.1 An earlier study by Harris Group found that 72% of...
Step 1: Learn about your history Step 2: Write a vision statement Step 3: Write a mission statement Step 4: Identify core values Step 5: Personify the brand Step 6: Define tone of voice Step 7: Create a typography paletteStep 8: Create a color paletteStep 9: Define photography styleStep 10: Icons and illustration guidelinesStep 11: Design a logo The seventh step in Active Marketing’s branding process is creating the typography palette. In short, typography is where text meets art. It is the font family,...
Step 1: Learn about your history Step 2: Write a vision statement Step 3: Write a mission statement Step 4: Identify core values Step 5: Personify the brand Step 6: Define tone of voice Step 7: Create a typography paletteStep 8: Create a color paletteStep 9: Define photography styleStep 10: Icons and illustration guidelinesStep 11: Design a logo In case you missed it last time, we are releasing our secret recipe for cooking up a brilliant brand out into the blogosphere. Finding Your Vision The next...
Step 1: Learn about your history Step 2: Write a vision statement Step 3: Write a mission statement Step 4: Identify core values Step 5: Personify the brand Step 6: Define tone of voice Step 7: Create a typography paletteStep 8: Create a color paletteStep 9: Define photography styleStep 10: Icons and illustration guidelinesStep 11: Design a logo The sixth step in Active Marketing’s branding process is to define your tone-of-voice and writing style. A tone of voice is not what you say, but how you...
