Every company, large or small, needs a set of brand style and content guidelines to live by. These guidelines are set in place to keep brand identity intact. Depending on the size and complexity of the business, these guidelines could range from a few to several hundred pages. This piece will discuss the importance of having this tool for your business, what to incorporate into yours and some simple tips & tricks to building a brand style and content guide yourself. THE IMPORTANCE OF A BRAND CONTENT...
An E-book (electronic book, digital book or e-book) is defined as a text and image based publication in a digital form, produced on, published by and readable on computers or other digital devices (The Wall Street Journal). For the purpose of this piece I will be discussing the most important eBook characteristics from a promotional and marketing standpoint. This piece will discuss the characteristics you need to know about an eBook, why to use eBooks and the basics on promoting them. The 5 Most...
Creating informational content is easy. You know your product or service so well you can rattle off a dozen blog posts on features and benefits without even breaking a sweat. But creating content that emotionally engages visitors requires something more than simply communicating information. Which is important because audience engagement impacts everything from social reach to search rank and even brand perception. As lines continue to blur between “social” and “commercial” in...
As more B2B businesses are taking advantage of Tumblr’s unique offerings, it is becoming not only a resource for increasing brand scope, but also for discovering new tools, techniques, and information. Here are a handful of up-and-coming Tumblr marketing blogs to follow: Marketr Marketr is Tumblr’s official sales and brand strategy blog. Besides keeping us up-to-date on new Tumblr marketing features, they share examples of successful campaigns from other brands. Union Metrics Union Metrics...
CONTENT IS KING. Well-written, engaging content should be the central focus of any marketing strategy. Content marketing is a technique used to create, generate and distribute valuable content in any format in order to attract and engage your target audience. The ultimate goal of content marketing is to entice your customer to take an action that fulfills your company’s or product’s goals. WHY USE CONTENT MARKETING? content marketing can be used for many purposes, all of which add value to your...
How to Repurpose Content Decide on a Topic Make a Plan What are your goals? How do you want to grab your audience? What channels do you want to hit? Use appropriate channels for your target audience Part 1: Introduction Part 2: Infographics & eBooks Part 3: PowerPoint & Video Part 4: Promotion Creating Text Content Make sure it is well-researched and expertly written If you are creating a longform piece, aim for about 3,000 words. Keep in mind that you are repurposing this article This is the base...
