I’ve talked about building trust on your landing pages and website(s) in the past, but in this post I want to focus on building trust through pure content marketing. This topic should already be a focus of your strategy because, ultimately, content marketing’s purpose is to build up familiarity and trust with your prospective customers. If you don’t have trust and brand awareness, you won’t have customers either, or at least not for long. Definition of Trust Trust is a crucial element for customers and...
At this point you should realize how content marketing is changing the way businesses (both big and small) build and implement their marketing strategies and how it can transform an online business to a true success story. After reading previous blogs, you should now know some of the basics of content marketing and realize it is one of the best ways to engage with your target audience and potential customers online. Content marketing is useful in so many ways: Improving search rankings Increasing brand...
Content marketing costs money and a takes a great deal of time to implement correctly. Therefore, measuring your results should be a top priority for you and your team. Setting up the right framework from the beginning is crucial to properly monitoring your content marketing strategy. With that said, there are still ways to implement a tracking program if your content is already out there. #1: Understand What You’re Measuring No matter the metric you choose to measure you results, you first need to...
Getting people to read your content and continue reading it is on every marketers mind. I mean, what good is content if it never gets read? This post gives a quick how-to-guide approach to get people to ready your content and more importantly, continue reading it. Today, most content is displayed in some sort of format online. It is not typical to not produce content for online use; therefore I will focus on writing content for the benefit of online use only. As technology evolves, so must we. We all know...
Promoting an infographic is an investment, and you need to make sure that it’s a worthwhile one. If done correctly, promoting an infographic is a process that can do a lot of the work just on the basis of being a good piece of content. However, just letting the infographic sit on your website is not enough to make your investment a good one. When you create something as awesome as our heroin infographic pictured in this post, you want to ensure that everyone sees it. By using the steps below, you can get...
What steps are you taking with your business to rank higher on Google? Have you even started thinking about it yet? Google is one of the most widely used search engines used today, making its ranking process an important one. Your content writing needs to appeal to your users and provide real value. Although there are many factors that affect how you rank within Google, the purpose of this post is to solely talk about content writing and keywords. In my experience, there are several simple rules to be...
