Content Repurposing with PowerPoint and Video In Part 3 of our series, we’re going to look at using PowerPoint presentations and video in your content repurposing plan. These formats are great ways to engage a new set of viewers, build links to your website, and increase brand awareness.We’ll breakdown the keys to creating a great presentation and video, providing a blueprint for success in these channels.In the next installment, we’ll cover promotion of your repurposed content. The...
In Part 1, we included a list of potential formats to use when repurposing content. Today, we’ll look at each of these formats in more detail. By the end of this post, you’ll have a great grasp of what goes into these different formats and how you can utilize them for your own marketing needs. Content Repurposing with Infographics The infographic is probably the most collaborative piece you will create. With research, writing and artwork, an artist is typically given a detailed framework to...
Your team puts hours into creating great web content that appeals to visitors and grabs attention. You plan, research, develop and promote that content. You see the success. But why stop there? Repurposing content allows you get more return for those hours of planning and development. Repurposing also allows you to reach new audiences and make your appeals in new formats to maximize the effectiveness of your content marketing. Over the course of this series we we will help you through the process of...
Why Should I Repurpose Content? Repurposing is taking a piece of content you already own and transforming it into other formats. Types of Content Used by Businesses in Content Marketing: 87% – Social Media 83% – Articles on their own website 78% – eNewsletters 77% – Blogs 71% – Case studies 70% – Videos 70% – Articles on other websites 69% – In-person events 8.4 Billion will be spent on content marketing in 2013 Types of Learning Content repurposing helps...
Video marketing isn’t just about getting your name out there and getting people to convert, it can also be a great way to build and maintain relationships once a prospect turns into a customer. Videos are actually ideal for content marketing since they allow you to deliver a clear and concise message in a format that prospects and customers embrace. In addition, a video can be leveraged and repurposed in other forms after it has been created. In the right hands, a video can be a very effective and...
I’ve talked about building trust on your landing pages and website(s) in the past, but in this post I want to focus on building trust through pure content marketing. This topic should already be a focus of your strategy because, ultimately, content marketing’s purpose is to build up familiarity and trust with your prospective customers. If you don’t have trust and brand awareness, you won’t have customers either, or at least not for long. Definition of Trust Trust is a crucial element for customers and...
![[Infographic] Why You Should Repurpose Content](https://www.activemarketing.com/wp-content/uploads/2013/06/repurpose.png)
