Inbound marketing was founded on the basis of earning attention from your potential customers by letting them find you. Typical inbound marketing methods include: Blogging social media search engine optimization (SEO) Across the board, to me, blogging is by far the most useful and powerful tool for inbound marketing. Some people wonder the difference between inbound and outbound marketing. It is simple- one is getting customers to come to you, and one is marketing to your customers outwardly. Outbound...
Anyone that’s anybody in the online marketing world knows the effect the Google Panda rollout had on many companies; some sites were highly devalued or removed from Google’s Index entirely. One of the large reasons for a huge drop in site rankings was duplicate content – one of the issues Panda seemed to take aim at. Even though Google has since stated that “There’s no such thing as a duplicate content penalty” in a blog post, there are many remaining controversies about this issue and who is right....
It’s hard to believe that just seven years ago, YouTube posted their first video. Now they bring in 800+ million unique visitors each month. With faster connections commonplace, video content marketing is constantly growing in popularity on the web. A Forrester study reported sites with optimized video content have a 53X greater chance of being on the first page of Google. In addition, ComScore data shows that online shoppers are 64% more likely to purchase a product after watching a video. Video content...
It’s easy to slip back into black-hat techniques for SEO, especially when somebody (whether that somebody is yourself or a client) is desperate for some short-term success. It is deceptively easy to buy links and blog post spots with hastily written content in order to get your name out there and potentially rank higher in the SERPS. However, this may be more costly and actually take more work in the long run. Having strong, well-written, and authoritative content marketing materials on your website is a...
Content Marketing has exploded in popularity and in quantity on the web. Quantity is not king, though. Creativity and quality is the key to success for any content marketing strategy. content marketing is any marketing format that involves the creation and sharing of media and publishing content in order to acquire customers. According to a study by the content marketing Institute, over 90% of Business-to-Business (B2B) and 86% of Business-to-Consumer (B2C) marketers use one of more types of content...
The days of keyword stuffing and writing meaningless content that is only important to search engines are in the past. Producing great content that engages your visitors is the new way of SEO. Real, valuable content is finally on the forefront of marketers once again! What is Content Marketing? In simple terms – content marketing is the ability of businesses to communicate effectively with existing and potential customers in a meaningful way. content marketing drives trust in a brand and creates a...
