Inbound marketing is the process of getting prospects to find out about your company or product, often before they are even in the purchasing stage of the sales process. By building up your marketing profile with great, relevant content that your current and future buyers will want to read, you are positioning yourself in your market as an expert industry leader, and are ultimately creating an awareness of and preference for your brand. To learn more about inbound marketing in general, take a look at this...
Lead management methodology is the process by which you manage and measure your leads throughout the sales process. An optimized lead management methodology must be defined and must be objective. Knowing what’s working and what’s not requires taking an objective look at your leads, measuring them based on the input of your salesmen and the data that you have collected on sales likely to close. An objective lead management methodology relies on data, history, analysis, and logic. There’s little room for...
What is Click-to-Call? Click-to-call refers to the ability to click a phone number you see online and make a call – very straightforward! You will see click-to-call functionality in many places online, including pay-per-click ads, map listings, company sites, and blogs. Click-to-call makes it easy for customers to reach you by removing the step of copying and pasting the phone number or trying to memorize it. With one simple tap, they are connected to your team. On the business side, you can route...
Call tracking is the practice of seeing where calls to your business have originated from. If implemented correctly, a call tracking strategy can truly pay off big for your marketing investments. Call tracking can lead to a major improvement in professionalism, call-handling, performance, average call-time, revenue and overall client satisfaction. You can learn more about your customers, the effectiveness of your campaigns, and the efficiency of your staff with a robust call tracking program. The bottom...
A good website takes potential customers and drives them to conversions with great design and easy-to-understand action paths. That action, almost every time, requires the user to fill out a form. So why do so many people use generic web forms, with unnecessary fields and “blah” design? The form is often the last step in the conversion funnel on your site. You’ve convinced the user that they need your service or product, and now they are ready. Why not present them with something that...
Lead scoring is all about finding out whether or not your lead is “Hot or Not” through the process of aligning sales and marketing efforts. Lead scoring is also an integral part of lead nurturing, helping you determine your prospects level of interest in your company or product. The end result is to get your lead through the necessary steps to know when they are ready to be released to your sales team. The overall value of lead scoring is priceless, and gives your team the opportunity to focus on selling...
