What is Click-to-Call? Click-to-call refers to the ability to click a phone number you see online and make a call – very straightforward! You will see click-to-call functionality in many places online, including pay-per-click ads, map listings, company sites, and blogs. Click-to-call makes it easy for customers to reach you by removing the step of copying and pasting the phone number or trying to memorize it. With one simple tap, they are connected to your team. On the business side, you can route...
Call tracking is the practice of seeing where calls to your business have originated from. If implemented correctly, a call tracking strategy can truly pay off big for your marketing investments. Call tracking can lead to a major improvement in professionalism, call-handling, performance, average call-time, revenue and overall client satisfaction. You can learn more about your customers, the effectiveness of your campaigns, and the efficiency of your staff with a robust call tracking program. The bottom...
A good website takes potential customers and drives them to conversions with great design and easy-to-understand action paths. That action, almost every time, requires the user to fill out a form. So why do so many people use generic web forms, with unnecessary fields and “blah” design? The form is often the last step in the conversion funnel on your site. You’ve convinced the user that they need your service or product, and now they are ready. Why not present them with something that...
Lead scoring is all about finding out whether or not your lead is “Hot or Not” through the process of aligning sales and marketing efforts. Lead scoring is also an integral part of lead nurturing, helping you determine your prospects level of interest in your company or product. The end result is to get your lead through the necessary steps to know when they are ready to be released to your sales team. The overall value of lead scoring is priceless, and gives your team the opportunity to focus on selling...
Lead management is a set of best practices designed to generate new potential clients, generally through a variety campaigns and programs. These three lead management tips will help you create and operate a lead management program that grows your business. Ultimately lead management is a framework for your business to setup and follow in order to properly manage leads, taking each through the beginning stages of your sales pipeline. Lead management gives you the ability to: Capture leads Nurture leads...
Our series of posts on lead nurturing were a big hit with many marketers out there – so we decided to take some great info from those, and present it in this handy infographic. We hope you enjoy it and share it with all your friends! More Lead Nurturing Posts Basics Text Messaging Email Phone Calls Lead Nurturing Proper and effective nurturing of leads increases sales, which helps the bottom line. Lead nurturing is a vital part of the sales process and allows an initial contact to turn into a sale....
