We’re back today with /news/archive/ look at building an effective lead generation site. You might recall that in Part I we looked at segmenting our audience and creating a site targeted to the visitors that we want. Today, we’re going to learn about getting those visitors to your site through promotion and advertising methods. Promotion Your Lead Generation Site There are three primary ways to drive visitors to your site – social promotion, search advertising, and organic search optimization. This post...
So you’re ready to start a lead generation campaign, and are looking for a place to start? Then check out this list of great starter resources and tools you can use to get established as an industry know-it-all. In Every Beginning, Consider the End While you’re planning the beginning stages of your site you have to think about what your goal is in the end. Your goal might be to entertain, to inform, to sell, to gather leads, or something else. We’re here to talk about lead generation...
Congratulations! You sold a customer on the basic package of your product – but that is only the first stage in the sales process. You want these customers to be using your products to the fullest, which helps them understand the product better, and improves your ROI. Unfortunately, your customer may not understand the new features very well, and it’s up to you to upsell to them without overwhelming them. With my experience in upselling features of Google AdWords, “overdoing” it, even when you’re...
A Review of Lead Nurturing Basics Lead nurturing is the process by which leads are tracked and developed into sales-qualified leads. Sales-qualified, or “sales-ready”, means that they are leads worthy of a salespersons time. It is necessary to establish the term sales-ready with your sales team so they completely understand the process and what it means. Below is the basic process you will follow with all lead nurturing campaigns, whether you are using phone calls, direct mail, text messaging...
Inbound marketing is an effective way to increase lead generation and create new business. You can generate more leads with inbound marketing by creating and sharing relevant, informative and engaging rich content. However, in order to make all of your content worthwhile, you need to take advantage of marketing strategies – including email lead nurturing. Email lead nurturing is a process by which leads are tracked and developed into sales-qualified leads through the process of using content rich...
The days of following up with a direct-mail piece or a simple phone call are fading fast, if not already completely extinct. In today’s fast paced world, people expect immediate gratification, and this affects the way we market and respond to leads. People do not have the time, nor will they take the time, to sit on the phone for 30 minutes discussing the pros and cons of your business. It is more convenient for them to receive a simple text message with small amounts of data, more frequently. This does a...
