The Importance of Lead Nurturing Most marketers have not yet established a strategy for lead nurturing, nor recognized the importance and value it can bring. Did you know only 27% of B2B leads are sales-ready when first generated? What does this mean for your business? In simple terms it means lead nurturing should be at the forefront of your strategy and is essential for capitalizing on the remaining 73%. Just because you have had multiple website visitors who have downloaded your free eBook, registered...
Are you a business owner with an online web presence? If so, even if you’re a beginner, you probably know all about the importance of exploring online marketing to your benefit. Put simply, it’s not enough anymore to just have a website where you can sell your goods and services – you need to actually take steps to reach out and find customers. Otherwise, your website might as well be invisible. This is where lead generation comes into play. Marketing Talk Lead generation is “marketing talk” that...
