10 MEDICAL EQUIPMENT MARKETING TIPS Your content goes here. Edit or remove this text inline or in the module Content settings. You can also style every aspect of this content in the module Design settings and even apply custom CSS to this text in the module Advanced settings. Medical Equipment Marketing The durable medical equipment industry is a huge one, and it continues to grow every year. The heavy reliance of the military and health sector on medical equipment ensures that it will always be in high...
Medical Device Marketing Strategies For Brand Awareness The medical device industry is expected to reach an all-time high of US$ 767,684.9 million by 2027. The first step is getting into the medical device market and having a viable product to sell. Find the best marketing strategies to help your brand stay relevant and profitable. Medical Device Marketing Strategies For Brand Awareness The medical device industry is expected to reach an all-time high of US$ 767,684.9 million by 2027. The first step is...
The Best Medical Marketing Strategies to Sell DME (Durable Medical Equipment) The medical device market is expected to be $208 billion by 2023, according to the Department of Commerce. There are medical marketing strategies that can help you stand out. Having a great marketing strategy in the current digital world helps you stand out, says Phillip Kohler in his book “Principles of Marketing”. The Best Medical Marketing Strategies To Sell DME (Durable Medical Equipment) The medical device...
Google’s “Force” Update The May 4, 2020 Google Core Update is being dubbed the “Force Update” because it rolled out on Star Wars Day. The update dropped traffic to many websites dramatically and created high search volatility. One measure of search volatility, which uses a scale of 1-10, saw an increase from 2.9 to 9.4 on May 4th.1 So, volatility rose from the bottom 29th percentile, all the way to the 94th percentile in one day. Did Your Traffic Drop? One of the most important things to...
Introduction Millennials (born 1981 – 1996) are disillusioned in ways that previous generations did not experience. The Harvard Business Review suggests that today’s youth are suffering more than previous generations.1 They were taught from a young age that “hard work pays off” and that if they went to a good college, a great job would be guaranteed to them when they graduated. So they studied hard in high school, got good grades, went to the best school that accepted them, took out student loans to...
Introduction In 2016, about 21 million people aged 12 and older, or almost 1 in 13 people in this age group, needed substance abuse treatment.1 However, only an estimated 3.8 million people aged 12 and older received treatment. This means that only 18% of those who needed treatment received the help they needed.1 In order to capture a larger market share, those in the addiction treatment industry should consider marketing that highlights emotional ties to family values to their audience. Effective...
