Introduction Effective marketing delivers the right message to the right audience at the right time and place. For those in the addiction treatment industry, your audience is seeking effective treatment. However, a significant demographic within addiction treatment seekers are millennials with anxiety. Therefore, effective treatment for your target audience is about more than addiction alone. Millennials are diagnosed with more mental health issues than previous generations, and most of those presenting...
Introduction Millennials are diagnosed with more mental health issues than previous generations, and most of those presenting with substance use disorders also suffer from co-occurring mental health issues. By speaking to co-occurring disorders in their marketing, addiction treatment providers have an opportunity during the decision-making process to show that they can meet more of their clients’ individual needs. Addiction treatment providers should communicate directly with those suffering from...
So you’ve spent thousands of dollars in marketing. You’ve created banner, print and radio ads. You’ve built up your SEO, and you’ve even redesigned your entire website. Now is the moment to release the culmination of months of work to the world. But weeks go by, and nothing happens. No clicks. No calls. No conversions. You did everything right—how is this possible? There’s a chance that your audience isn’t even seeing your message. You can spend millions on marketing materials, but if your message isn’t...
The Active Marketing team enjoyed a recent trip to the National Conference on Addiction Disorders (NCAD) and Behavioral Healthcare Executive Summit. The four-day event was held at the historic Union Station Hotel in St. Louis, Missouri, and it featured nationally recognized treatment providers, authors, and educators. The conference included panel discussions, keynote sessions, and intensive workshops for attendees. It also provided an opportunity for Active Marketing to feature its presentation booth in...
As providers of addiction treatment marketing, we have found that there is a lot of overlap between those who need help for addiction, and those who need help for eating disorders. Because of this, we felt it would be an excellent and enriching activity to expand our role as a treatment marketing provider to eating disorders. Over the weekend, we had a great time at the National Eating Disorder Association’s, or NEDA, conference. Meeting the Community of Treatment Providers The NEDA conference gave...
It was beautiful summer weather throughout the Moments of Change 2014 conference in West Palm Beach Florida. 90 degrees and sunny – well, except for the morning it mattered. We want to thank everyone who came out to the conference this week. It was an amazing experience and we met some of the most interesting and forward-thinking people in the addiction treatment industry. We Had a Great Workshop Our CEO, Mike Myles, spoke alongside William McCormick, CEO of Medivance Billing Service, on growing your...
