If you remember English class, you might remember the “Iceberg Theory”. Best exemplified by Ernest Hemingway, the concept is that great writing is only the tip of a story – the rest lays beneath the surface. Hemingway was famous for his spare, powerful prose. His efficient sentences draw readers in to the emotional stories that lay beneath. To write better titles, you need to think of your title as the tip of an iceberg. It isn’t easy to do, but writing short, clear titles that...
Lead management methodology is the process by which you manage and measure your leads throughout the sales process. An optimized lead management methodology must be defined and must be objective. Knowing what’s working and what’s not requires taking an objective look at your leads, measuring them based on the input of your salesmen and the data that you have collected on sales likely to close. An objective lead management methodology relies on data, history, analysis, and logic. There’s little room for...
A huge part of promoting content is outreach – finding the right blogs, websites, and people that are willing to show your stuff. The real purpose of content is to bring people to you by providing them with the information they need, and you want to make sure that your content and media is easy to find and navigate. Tags are often an afterthought when sharing content on your blog, social media, and other sites. But choosing the right tags, formatting them properly, and using them creatively can extend...
What is Click-to-Call? Click-to-call refers to the ability to click a phone number you see online and make a call – very straightforward! You will see click-to-call functionality in many places online, including pay-per-click ads, map listings, company sites, and blogs. Click-to-call makes it easy for customers to reach you by removing the step of copying and pasting the phone number or trying to memorize it. With one simple tap, they are connected to your team. On the business side, you can route...
How to Repurpose Content Decide on a Topic Make a Plan What are your goals? How do you want to grab your audience? What channels do you want to hit? Use appropriate channels for your target audience Part 1: Introduction Part 2: Infographics & eBooks Part 3: PowerPoint & Video Part 4: Promotion Creating Text Content Make sure it is well-researched and expertly written If you are creating a longform piece, aim for about 3,000 words. Keep in mind that you are repurposing this article This is the base...
Once the content is reformatted, you’ll want to make sure that you promote it to drive new traffic to your website. Because your content has been repurposed in so many ways, there are multitudes of websites you can use for promotion, and they will serve as drivers of traffic and as links for search ranking improvement.In this section, we will cover promotion of several important content types – infographics, videos, slide shows – as well as social promotion for all content. The Guide to Content...
