Key Takeaways Foundation First: Successful digital marketing requires systematic goal-setting, audience segmentation, and readiness assessment before launching campaigns—organizations with documented strategies outperform those without by significant margins. Framework-Driven Decisions: Use proven models like RACE (Reach, Act, Convert, Engage) and structured scoring matrices to eliminate decision paralysis and ensure resource allocation aligns with measurable business outcomes. Balanced Resource...
[marketing_visionary_article] Key Takeaways Mobile-first optimization is critical, as 53% of mobile users will abandon a site that takes more than three seconds to load3. AI-driven marketing automation is used by 75% of marketers to streamline workflows and improve efficiency6. Video marketing meets consumer demand, with 86% of people wanting to see more video content from brands5. Omnichannel strategies drive revenue, with companies seeing a 9.5% year-over-year increase in annual revenue compared to 3.4%...
Inbound Medical Device Marketing To Increase Sales One of the most efficient marketing strategies for DME companies is inbound marketing. 79% of companies with blogs say that there is a positive return on investment. 82% of marketers who provide blogging report a positive ROI. Learn how to find new customers, increase brand awareness, and drive sales every day through inbound medical device marketing. Introduction Choosing the right marketing strategy for a brand is as important as the products and...
Moments of Change 2014 is just around the corner. If you want to check out this presentation in the flesh, come see us at the Breakers in West Palm Beach Florida on September 29th. It’s in the Venetian Ballroom from 1:30 – 2 pm. Can’t make it? Get the reader’s digest version below and start optimizing immediately. Why Optimize? You have to optimize – if you’re not growing and improving, your competitors are going to pass you up. Staying flat in business means that you’re losing ground. Take...
Much like a fictional character in a play, book or movie; a buyer or Customer Persona is a “fictional” representation of your target market or audience. The marketing persona plays a role in order to better inform your marketing team on how to promote your product. This piece will walk you through how to create a persona, the benefits of it, the best practices of using the persona, and the purposes of having one. The Purpose of a Marketing Persona Your personas should be based off of qualitative and...
It’s time once again for us to share some of the most interesting news stories and analysis we’ve read this week. In our efforts to stay on top of the quickly changing world of digital marketing, we are always on the hunt for new and interesting stories, theories, and reports from our fellow marketers. Here’s some of the most interesting ones we have found lately: The End of Alta-Vista If you’ve been around for a while in this industry, you remember the days of Alta-Vista....
