Key Takeaways Strategic Framework First: Use structured evaluation criteria to match your online B2B marketing approach to your industry’s compliance demands, sales cycle length, and stakeholder complexity—organizations with systematic frameworks see 35% better resource efficiency. Multi-Touch Attribution is Essential: Implement attribution models that track all meaningful interactions across the 6-10 stakeholders typical in B2B purchases, enabling accurate ROI measurement and budget optimization....
Inbound Medical Device Marketing To Increase Sales One of the most efficient marketing strategies for DME companies is inbound marketing. 79% of companies with blogs say that there is a positive return on investment. 82% of marketers who provide blogging report a positive ROI. Learn how to find new customers, increase brand awareness, and drive sales every day through inbound medical device marketing. Table of Contents Introduction The Problem with Outbound Marketing How Inbound Medical Device...
Moments of Change 2014 is just around the corner. If you want to check out this presentation in the flesh, come see us at the Breakers in West Palm Beach Florida on September 29th. It’s in the Venetian Ballroom from 1:30 – 2 pm. Can’t make it? Get the reader’s digest version below and start optimizing immediately. Why Optimize? You have to optimize – if you’re not growing and improving, your competitors are going to pass you up. Staying flat in business means that you’re losing ground. Take...
