Localization is a very important strategy in AdWords, whether or not you have a storefront. Even if you do have a physical location, your online efforts may not be using the localizing features of AdWords to their fullest. The process of localizing is more than setting the “location” section of your AdWords campaign – it includes your keywords, your ad text, and the content on your website. While localizing your campaigns can be more work than standardizing, it can be rewarding both for yourself and your...
Last October, Google’s free product search service became “Google Shopping”, a pay-per-use premium online shopping destination. Now, companies can pay for a “Google Product Listing Ad” (PLA) much the same way that a business pays for pay-per-click AdWords advertising. Google’s new online shopping service also integrates with Google+; now, shoppers can ready product reviews posted by their friends and also post their own reviews. New features, like 360-degree product images, shortlists for product...
PPC (pay-per-click) is one of the most efficient ways for a small web based company to generate leads. With the ability to measure results precisely, target prospects in a narrow manor, and tightly manage your spending, PPC is one of the top lead generating tools at your disposal. However, this technique does have a downside. Because PPC campaigns are so convenient and easy to set up, the small business owner can easily spend thousands of dollars before they learn some hard lessons on what works and what...
