Marketing is all about psychology. An effective campaign connects with the consumer and creates a relationship. Good marketing drives action, and using marketing psychology is a very effective way of doing that. It’s not about lying, or misleading, or otherwise “tricking” someone. You need a good product or service to offer, or your efforts won’t last for the long-term. But without creating a positive response and forging a connection with your customer, you won’t be...
YouTube is the quintessential video viewing portal, so I’m sure some wonder about the benefits of uploading their videos to other competing sites. Are they worth the time and effort of setting up an account, encoding, and tagging? For the decent videos, they can definitely be worth the extra effort. The benefits of promoting your video beyond YouTube can include increased brand authority, brand awareness, backlinks, and traffic. With the amount of time, work, and expense that can go into a quality video,...
The insane growth of social media online has nearly dissolved the once-anonymous internet, but what about those who still need to remain discreet about their customer base? Companies that range from Taco Bell to Louis Vuitton have effectively used social marketing and public communication with the customer to grow their brand. Search engines like Google and Bing have noticed this, and are placing more weight towards social networking as a determinant of ranking. When your product or service is something...
Social gaming is a sector that has been growing quickly, especially with the advent of Facebook and Apple’s iOS. They range from five-minute games for the busy mother to extensive, time-sucking online role-playing games. For many advertisers, the opportunity to promote themselves in these mediums is in the form of traditional banner advertising during or in-between gameplay, and you may have tried these yourself. However, there are many difference types of advertising avenues that include types of product...
Twitter has a new app for music, and I can’t help but think that the site’s desire to Twitter-fy everything has transitioned from amusing into slightly exasperating. As a whole, Twitter seems to be putting it’s fingers into what’s currently trending right now with the social media scene – social music, and talking about what your listening to in addition to your 140 characters. While I do appreciate the service – it’s filling in pieces of the social aspect of music that services like Spotify and Pandora...
More and more businesses are looking into and utilizing what Twitter has to offer them. The overall popularity of micro-blogging continues to grow tremendously. Advertisers and marketers alike are using Twitter the same way they would run their corporate business blog, which is much different than a personal twitter profile and needs to be. Twitter marketing can be tough, but with these tips, you can make use of this highly popular social network. In the past year Twitter business users were given a...
