Pinterest is made for the easily consumed product – the clothing, the accessories, the gadgets – but an effective Pinterest campaign can involve all types of businesses if done right. Not only can Pinterest help drive traffic to your website, it can help instill a brand image and reputation that is not as easily done on a less image-based website. Even though your range of products and services are not as “Pinterest-friendly”, you can still produce a plethora of beautiful, interesting, and pinnable images...
With the new Analytics tool for Pinterest, you no longer have to wonder about the effectiveness of your business’s Pinterest account. Before this launch, there weren’t many significant differences between a personal Pinterest account and one for business – it seemed like an arbitrary distinction. Pinterest Analytics is the feature that will finally distinguish the two, and it’s free! Today, we will look at how to use the Analytics tool to make Pinterest a quantifiable part of your marketing plan! I Have a...
Social Care is the New Customer Care: 3 Things Your Business Needs to Know From brand management to online shopping, social media is rapidly changing the way businesses connect with customers. So, what’s the next frontier in the social media revolution? Customer service. Social care is a way for companies to provide enhanced customer service via social media. Responding to complaints and problems on Twitter or Facebook provides an immediate solution. There’s no need for customers to spend hours on hold or...
Twitter Mistakes With more than 200 million active users (and 500 million total accounts), Twitter bills itself as the “pulse of the planet.” Like any social media tool, it’s easy for businesses to do more harm than good for their brand image when using Twitter. From hashtag campaign disasters to insensitive automated tweets, here is what went wrong this year – and how to avoid repeating the same mistakes in 2013. #1: Hashtag campaigns. In Twitter’s vast microblogging community, hashtags collate ideas...
When I tell people that I’m a Twitter fanatic, there’s one question they always ask me: “What do you use Twitter for?” They don’t understand why I’m interested in “tweets” from others and what they are doing. Then they proceed to tell me how they don’t have time to tweet every move they make or to monitor another social media network. Usually I just smile and shrug, fake apologizing that “Yeah, you’re right, I’m a nerd with lots of...
