We’re going to be speaking at Moments of Change 2014! Hooray! If you’re excited, or if you’re not quite sure what we’re talking about, read on. Moments of Change 2014: Innovations in Integrated Treatment Conference is a gathering of the makers and changers in addiction treatment. The conference seeks to educate and motivate addiction treatment professionals, giving them the tools and encouragement to keep the industry moving forward and help those in need. We’re part of that, by specializing in online...
Internet or Online Marketing is the here and now. It is where the majority of marketing dollars are now spent and for good cause. This piece will walk you through the importance of internet marketing, shocking statistics and much, much more. Enjoy. The Importance of Marketing your Business Online The older generations better get on board because there is no stopping the internet now. More and more people get their daily information online, using it as a resource for their daily lives. The best part about...
Choose to Be Different A competitor is simply someone (company or business in this case) who competes with you by having a similar business model, product or service that they offer. Many companies offer the similar products or services, but not every company chooses to market, promote or run their businesses the same way. In this piece I will discuss what it means to be competitive, how to stand out, getting back to basics, all about researching your competitors and delivering market differentiation that...
Much like a fictional character in a play, book or movie; a buyer or Customer Persona is a “fictional” representation of your target market or audience. The marketing persona plays a role in order to better inform your marketing team on how to promote your product. This piece will walk you through how to create a persona, the benefits of it, the best practices of using the persona, and the purposes of having one. The Purpose of a Marketing Persona Your personas should be based off of qualitative and...
[row][col span=”md-6″]As Wil Reynolds said, real-company stuff (well, “stuff”) works. It will improve offline and online presence and sales, but what kind of places should you look to find what your real company stuff (RCS) is doing for you online? How will it differ from your direct marketing efforts? Since RCS is about building a community and doing something for your customers, the main goal isn’t necessarily catching traffic. However, knowing if the results of your RCS are moving your ROI...
Marketing in today’s highly competitive world can be difficult. It is challenging to stand out amongst your competitors. If you think you aren’t making a dent, then you need to ask yourself some tough questions – are you simply following the marketing trends and trying anything and everything or are you actually researching your competitors and seeing what they are doing and what is working? If your answer is no, then that is your first mistake on the road to standing out and setting yourself apart...
