Although a little off topic from my typical marketing content (like lead nurturing and visual marketing), improving productivity is something that affects all businesses alike. A fact in today’s economic times is that most businesses need to do more with fewer resources. The businesses that get the best work out of each employee with limited or less resources will be the ones who have the greatest success. This concept of fewer resources may seem counter-productive when you are trying to increase...
Although the internet has connected the world as a medium for communication, it has not changed the person bound by the culture they are a part of. At first, internet advertisers found the internet to be a great way to standardize their advertising process; it was now possible to target multiple countries with one fell click of the mouse. Now, however, it is not possible to have an effective online campaign and not customize your strategy for different areas of the world, or even different areas of your...
Technology has really changed the way we do all things, not just in the business world. Our kids now have tablets at school, games to play at home and on the go, non-stop access to internet and news at all times and much more. The days of reading a manual or textbook to learn are done; people now look for visual ways to learn and describe what they need. In life and in the marketing world, “A picture really is worth 1,000 words.” Knowing When Enough is Enough One of today’s many pitfalls is not knowing...
How can you possibly market your product or service if you don’t know who your target audience is or what your client looks like? The answer is – you can’t. You could have the best product/service in your industry, but if you don’t market it to the right people, you might as well be selling cigarettes to babies. What are Buyer Personas? Buyer personas are examples of the real buyers who influence or make decisions about the products, services or solutions you market. They are a tool that builds...
I’m amazed at how many savvy business people don’t know how to properly implement market segmenting before developing a marketing plan. I’m even more surprised that most just assume “everyone” will buy their products or sign up for their services. In fact, a study done by Harvard Business claimed that in the US, 85% of 30,000 new product launches failed because of poor market segmentation. Marketing segmentation is a marketing strategy that involves dividing a broad target market into subsets of consumers...
Is your company or business in a competitive industry, is there any way not to be? Are you thinking about moving into a specific niche market that is already saturated? You don’t always have to just move on to something else if the field or topic you are interested in proves to be a very competitive arena. You may have to do things better, be unique, and operate more efficiently than the online competition, but you don’t have to automatically make the decision to leave for a less competitive area. Your...
