Inbound Medical Device Marketing To Increase Sales One of the most efficient marketing strategies for DME companies is inbound marketing. 79% of companies with blogs say that there is a positive return on investment. 82% of marketers who provide blogging report a positive ROI. Learn how to find new customers, increase brand awareness, and drive sales every day through inbound medical device marketing. Introduction Choosing the right marketing strategy for a brand is as important as the products and...
Moments of Change 2014 is just around the corner. If you want to check out this presentation in the flesh, come see us at the Breakers in West Palm Beach Florida on September 29th. It’s in the Venetian Ballroom from 1:30 – 2 pm. Can’t make it? Get the reader’s digest version below and start optimizing immediately. Why Optimize? You have to optimize – if you’re not growing and improving, your competitors are going to pass you up. Staying flat in business means that you’re losing ground. Take...
Much like a fictional character in a play, book or movie; a buyer or Customer Persona is a “fictional” representation of your target market or audience. The marketing persona plays a role in order to better inform your marketing team on how to promote your product. This piece will walk you through how to create a persona, the benefits of it, the best practices of using the persona, and the purposes of having one. The Purpose of a Marketing Persona Your personas should be based off of qualitative and...
It’s time once again for us to share some of the most interesting news stories and analysis we’ve read this week. In our efforts to stay on top of the quickly changing world of digital marketing, we are always on the hunt for new and interesting stories, theories, and reports from our fellow marketers. Here’s some of the most interesting ones we have found lately: The End of Alta-Vista If you’ve been around for a while in this industry, you remember the days of Alta-Vista....
[row][col span=”md-6″]As Wil Reynolds said, real-company stuff (well, “stuff”) works. It will improve offline and online presence and sales, but what kind of places should you look to find what your real company stuff (RCS) is doing for you online? How will it differ from your direct marketing efforts? Since RCS is about building a community and doing something for your customers, the main goal isn’t necessarily catching traffic. However, knowing if the results of your RCS are moving your ROI...
It’s Friday and I thought we’d start a new tradition here at the Active Internet Marketing blog – the Friday Digital Marketing Roundup! This is a fast moving industry, and there’s a ton of content produced every week. We’re going to share some of our favorite stories of the week and some of our opinions with you. We’ll do all the hard work of shifting through the hundreds of posts every week and give you the very best, so you can sound like an expert in your Friday...
