Choose to Be Different A competitor is simply someone (company or business in this case) who competes with you by having a similar business model, product or service that they offer. Many companies offer the similar products or services, but not every company chooses to market, promote or run their businesses the same way. In this piece I will discuss what it means to be competitive, how to stand out, getting back to basics, all about researching your competitors and delivering market differentiation that...
Much like a fictional character in a play, book or movie; a buyer or Customer Persona is a “fictional” representation of your target market or audience. The marketing persona plays a role in order to better inform your marketing team on how to promote your product. This piece will walk you through how to create a persona, the benefits of it, the best practices of using the persona, and the purposes of having one. The Purpose of a Marketing Persona Your personas should be based off of qualitative and...
[row][col span=”md-6″]As Wil Reynolds said, real-company stuff (well, “stuff”) works. It will improve offline and online presence and sales, but what kind of places should you look to find what your real company stuff (RCS) is doing for you online? How will it differ from your direct marketing efforts? Since RCS is about building a community and doing something for your customers, the main goal isn’t necessarily catching traffic. However, knowing if the results of your RCS are moving your ROI...
Marketing in today’s highly competitive world can be difficult. It is challenging to stand out amongst your competitors. If you think you aren’t making a dent, then you need to ask yourself some tough questions – are you simply following the marketing trends and trying anything and everything or are you actually researching your competitors and seeing what they are doing and what is working? If your answer is no, then that is your first mistake on the road to standing out and setting yourself apart...
Although a little off topic from my typical marketing content (like lead nurturing and visual marketing), improving productivity is something that affects all businesses alike. A fact in today’s economic times is that most businesses need to do more with fewer resources. The businesses that get the best work out of each employee with limited or less resources will be the ones who have the greatest success. This concept of fewer resources may seem counter-productive when you are trying to increase...
Although the internet has connected the world as a medium for communication, it has not changed the person bound by the culture they are a part of. At first, internet advertisers found the internet to be a great way to standardize their advertising process; it was now possible to target multiple countries with one fell click of the mouse. Now, however, it is not possible to have an effective online campaign and not customize your strategy for different areas of the world, or even different areas of your...
